[Mike]

ich hab's

If you build it... They will come... is the idea behind Fords new ad where the spirit of Steve McQueen rides again, in a racetrack built in a farmers field.

The cooky farmer who built the track races around in his mustang, when out of the field steps the Steve, what is a farmer to do? Give Steve the keys and watch him ride off course.

Paul Street directed this ad, having experience in bringing Steve back to life from a previous ad for Ford (Europe) in 1997.
Believe Media superimposed Steve McQueens head onto a body double, the result is seamless, "It is as if Steve McQueen is back to life" said Katie Matson creative coordinator at Believe.

The real farm where this ad was shot is in Chilliwack, British Colombia. The race track was modeled after Willow Springs International Raceway and cut into a 75-acre cornfield. The farmer who owns the land admits to having a bit of fun before restoring the field, "We rented go-karts.

[eS]

goo(gle)d!?

[cremi]

hmm, kommt mir schon irgendwie bekannt vor ... aber woher?! jedenfalls keine Tilke-Strecke
EDIT: ich brauch ne schnellere Verbindung

Flo

[bigagsl]

...jetzt packe ich mal wieder was ganz altes aus. BULLITT, was ein film, aber was eine lustige verfolgungsjag, wenn man den erstellern dieser karte glauben darf: http://jalopnik.com/343741/bullitt-chase...ough-route egal. der film ist kult, mcqueen ist cool und die autos "real-steel"

[bigagsl]

aloha @ all
mal ein wirklich guter & ernstgemeinter tv-tipp vom dmax & mcqueen junkie:

Steve McQueen - Der coolste Mann Hollywoods
DMAX | Beginn: 24.03.2008 Mo 21:15 | Länge: 110 Minuten | mehr..

Steve McQueen: The Essence of Cool
'Der coolste Mann Hollywoods'. Revolverheld, Kopfgeldjäger, Spieler oder Geschäftsmann - Steve McQueen (1930-1980, Foto) gehörte in den 60er und 70ern zu den erfolgreichsten Hollywoods-Stars.

[SebastianS]

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